About Us

Management Team

Lee Hemmings (Managing Director)

Lee Hemmings founded Player LENS after 20 years financial industry experience working at reputable institutions such as Goldman Sachs and Morgan Stanley. During his career working for investment banks, Lee was responsible for global sales and trading divisions and was recognised as an ‘Intrapreneur’ - pioneering new financial products and trading practices.

Lee saw first-hand how market behaviour changed with the evolution of internet connectivity and electronic market venues driving accessibility to new liquidity pools and reduced transaction costs.

To challenge his theory that the football industry could follow a global trend, Lee studied at the University of Liverpool and is a graduate of the Football Industries MBA (FIMBA) program.

Lee has built an extensive network within the football industry, spanning 4 continents, with a focus on club relationships in Europe initiated from the exposure offered by the FIMBA program.



Jose Ramon Capdevila (Managing Director)

Jose Ramón Capdevila joined Player LENS in May 1 2017 after a 10 year spell at Real Madrid CF where he served as Head of Football Operations.

Jose Ramon oversaw all strategic and administrative matters in relation to the running of the football club and also worked in the Strategic Planning Direction Division. In his capacity, he worked on the development of new ventures on both the business and sports fronts, as well as potential synergies between both sides of the organisation, with the aim of maximising the organisation’s revenue.

Prior to joining Real Madrid, Jose Ramon worked in M&As in the field of Corporate Finance. Before that, he worked at KPMG in the consulting department.

Jose Ramon holds a MBA and BA degree from ESADE with an exchange program in the Carlson School of Management at the University of Minnesota and an Executive Education program in Mergers and Acquisitions at GSB Stanford.



Mark Betteridge (Non Executive Director)

Mark Betteridge is a co-founder of the software company Preciousbluedot who is responsible for the build and maintenance of the Player LENS platform.

Mark was the studio director at the software firm Rare Productions who began by developing games on the ZX Spectrum. In the mid-1990s, they won a contract with Nintendo, producing global phenomena such as Donkey Kong Country, which sold more than 9 million copies and Goldeneye, a spin-off of Pierce Brosnan’s first James Bond film, which sold 8 million copies and is widely regarded as the template for the contemporary Call of Duty games.

The company was sold to Microsoft in 2002 for £375m.

Mark, who left to set up Preciousbluedot in 2002 brings an unrivalled wealth of knowledge in the tech sector and also significant input in corporate matters and scaling companies.